Free

And

Equal

We know you're tired of the unrealistic, unachievable beauty standards that the beauty industry has propagated. We're questioning the status quo, and trying to create a new normal. One where conventional ideas of beauty are challenged, where diversity and inclusion are a defining ethos, not marketing buzzwords.

We Are FAE

We are Fae

Free And
Equal beauty
For one, and for all

Let's break
it down.

Free And Equal

We hear you

Why do we have to choose between affordable products and ones that are actually created for our skin tone?

We see you

How can we be confident in our skin, when every model we see is cookie cutter skinny, tall and fair?

We stand with you

Love the diversity-speak, but why can’t we find the right products for deep chocolate skin?

We solve for you

Too many products. Too much choice. What should we do? Where should we start?

So join in and choose products that actually feel right for you, and use them to be the most confident version of yourself.

Let's do it.
For a FAE everyday.

Let's do it. For a
FAE everyday.